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Greater Survey Success With Touch Screen Surveys

Much short survey turnarounds and higher response rates with touch screen surveys Today's fast-paced market environment needs customer insights on the spot. Any business with direct customer contact interested in improving and enhancing their paper-based survey process can benefit from switching to touch screen surveys. The benefits are manifold: Compelling and engaging survey design, increased customer interaction, merging of surveys with marketing initiatives, much shorter turnaround times and higher data quality are just a few of the many beneficial side effects of moving on to a touch screen survey system.

Gather data where buying decisions are made

Touch computer assisted survey devices can gather data immediately following the experience at point of sales, point of care, point of service, etc.
The touch screen interface is intuitive, easy and fast
Nobody is excluded from participation - anybody can interact with a touch computer, even without any computer knowledge at all (touching a button is all what it takes - all functionalities are pre-determined)
The process is paperless and interactive

Capture survey data that is fresh and unbiased

Touch screen survey devices can be used wherever your respondents visit, relax, work or participate
The data is compiled in real-time, so you can use it now
The reliability of touch screen surveys is superior to any other survey methodology
Respondents prefer touch screen surveys for their ease of use and fast survey completion
Real respondents answering to the surveys

Convincing benefits for the researcher

Computer-guided interviews eliminating interviewer errors
Computer-compiled data eliminating the need for coding and tabulating of data
Much faster availability of actionable results
Significant reduction of cost and workload compared to other methodologies
Suitable for both interviewer administered surveys (CASI, CAPI, mCAPI) and self-administered surveys
The wide variety of touch screen survey devices helps to gather feedback in any offline situation: Indoors or outdoors in locations of any size
The only computer-assisted survey methodology offering anonymity with employee surveys

More and better quality data - less cost

Computer-compiled data eliminating the need for coding and tabulating of data
Data collection in lightning speed
Improved overall survey management