Survey questionnaire design is a key factor for survey success.
After all, the quality of the answers and subsequently the survey data are largely dependent on how questions were phrased.
Poorly crafted survey questionnaires are not helpful to the end goal as the outcome of a survey should enable decision makers
to gain insights and act on the survey results.
(1) Based on your information needs phrase questions respondents can easily understand and answer.
(2) Maintain the interest of the respondents throughout the survey to avoid early abandonment.
(3) Word the survey questions in a way that will prevent response errors as seen in biased and
Start with defining want to know, e.g. Demographics, satisfaction,
likelihood of recommendation, and business specific questions you want to explore
How questions are phrased becomes even more important in self-administered surveys
because the respondent is by himself.
Draft each question carefully. Consider the education level of your target group. Keep it simple.
Use ordinary words, avoid generalizations, avoid abbreviations, avoid dual statements, avoid assumptions,
use only non-leading and non-biasing questions.
Arrange the questions in a logical order. Make use of branching and skipping and ensure that each question offers
an answer choice for each respondent's situation.
Pre-testing survey questionnaires is important. Test with many different people outside of your own organization.
A typical survey questionnaire contains structured questions (closed-ended questions)
and a few unstructured, open-ended questions.
Respondents prefer closed-ended questions because they are faster and easier to complete and
require less efforts on their part.
Use open-ended questions sparingly for two main reasons: Respondents don't like
them and survey reporting takes more time and effort.
When you request a field trial we will send you a complete survey system to trial.