Crafting Questionnaires For Greater Survey Success

Well designed surveys positively impact the outcome

The questionnaire wording together with correctly applied interactivity are key factors that impact the survey outcome and data reliability.

While it is true that modern survey tools make it easy creating a survey questionnaire copied from a question library, we advocate for careful questionnaire wording in balance with the individual information need.

Factors that play a role in respondent fatigue

(1) Poor wording or biased wording of questions confusing or misleading the respondent

(2) Question types in use are too demanding or take too much time and effort for respondents

(3) Too much reliance on respondent's good memory

(4) Inconsistencies, e.g. low to high and high to low rating scales are used within the same questionnairey

(5) Questionnaire length; the average respondent will take issue with surveys taking more than 1-2 minutes to complete

(6) Crowded question screens making answer selections difficult

(7) Overuse of open-ended questions

VISUALLY PLEASING QUESTIONNAIRE DESIGN KEEPS RESPONDENTS INTERESTED

Questionnaire design tips

Get the best insights possible every time.

SURVEY DESIGN SUGGESTIONS

Give survey response rates a boost with overall pleasing surveys.

  • TTS
    TEXT-TO-SPEECH

    Another option to help respondents with survey completion is Digivey's text-to-speech support. Let the computer read survey questions aloud.

  • VIDEO ON
    START SCREEN

    To attract the attention of potential respondents as they pass by survey kiosks and survey stations, consider adding a video or slide show into the survey start screen.

  • ATTRACTOR
    SCREENS

    Draw attention with attractor screens. Also useful to invite by-passers to take the survey.

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