With the introduction and distribution of touch screen computers, mechanical survey machines became obsolete and marketing research
service providers and their clients greatly benefitted from immediately available actionable results.
ideally unites touch technology
with marketing research.
Why the success of touch technology?? Reaching out and touching is natural, tempting and intuitive
to everyone. Before human babies can talk they reach out and touch to explore and interact with their environment.
The simplicity and directness of touch technology makes it an ideal means to collect survey data.
Studies have shown that respondents from all walks of life prefer touch screen surveys over paper and phone surveys.
technology is today's fastest way to interact with a computer. In marketing research faster
survey completion yields higher response rates, lower data collection costs and promptly delivers highly reliable data.