Todays fast-paced market environment needs customer insights on the spot.
Any business with direct customer contact can take advantage of the speed and directness of touch screen surveys. Benefit
from engaging survey design, shortened survey turnaround times, higher data quality
as well as the ability to merge survey data with marketing initiatives.
Experts agree: The most candid and meaningful answers are given by respondents immediately after the experience when the memory
is still fresh and unencumbered.
Typically, the response rates are higher too, when the respondents'
willingness and interest to engage with the business, product or service are still high.
Touch screen survey systems gather data immediately following the experience, directly at the
point of sales and point of service or point of care.
The touch screen interface is intuitive, easy and fast. Nobody is excluded from participation.
Touching a button is all that it takes. All functionalities are pre-determined.
Get answers from real customers, avoid overused panelists and paid survey takers.
The one-step survey process saves time and eliminates the workload associated with data entry,
coding and tabulating of data.
Researchers benefit from greatly reduced
survey turnaround times, helping clients research clients make timely decisions.
Conduct either interviewer-assisted surveys (CAPI, mCAPI) or
Thanks to computer-guided interviews, interviewers can concentrate on reading questions and
recording answer choices, thus eliminating interviewer errors.
Survey systems for touch screen surveys come in all sizes and configurations,
no matter the challenges the survey data collection environment may offer.
Where appropriate, researchers may choose to employ more than one data collection
methodology and combine the results of touch screen surveys with online surveys.
When you request a field trial we will send you a complete survey system to trial.